Friday, February 17, 2012

Some clever fellow has redefined Romney, and the term is already the third hit on Google (after Mitt Romney's own site and his wikipedia page). The definition will probably never be as popular as the now-infamous Santorum, but we'll see if the site shoots to the top of Google after the primaries are over and Mittens is the Republican nominee.

The new definition of santorum has been called a "Google bomb" or a "hack," but it was actually a clever and completely legitimate way of using Google's search algorithm. I found a great article that explains why the new definition won out. These last few months have been a crash course in SEO for me, so it's fascinating to see how powerful the right techniques can be when you want to get your message out.

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